Assistant Professor – Marketing

Ph.D. Guide, University of Mumbai
Ph.D. (Marketing Management), MBA (Marketing), UGC – NET & SET (Management), B.F.Sc. (Fisheries Science)

Dr. Girish Jadhav is a distinguished academician, researcher, and marketing professional with a unique blend of industry expertise and academic excellence. As a recognized Ph.D. Guide at the University of Mumbai, he is committed to fostering research-driven learning and mentoring scholars in the field of management and marketing.

He holds a Doctorate (Ph.D.) in Marketing Management from Savitribai Phule Pune University, Pune, along with an MBA in Marketing. Further strengthening his academic credentials, he has qualified both the prestigious UGC-NET and SET examinations in Management.

With over 10 years of teaching experience and 12 years of industry experience in Marketing and Sales, Dr. Girish effectively bridges the gap between theoretical concepts and contemporary business practices. His student-centric teaching approach, combined with practical industry insights, enables learners to develop a comprehensive understanding of modern marketing dynamics.

His teaching and research interests span diverse areas of marketing and management, including Marketing Management, Digital Marketing, AI in Marketing, Consumer Behaviour, Marketing Research, Brand Management, Strategic Marketing, CRM, Social Media Marketing, and Entrepreneurship. He is particularly focused on leveraging emerging technologies, data-driven insights, and innovative business practices to address contemporary marketing challenges and drive organizational growth.

Dr. Girish has made significant contributions to the field of research and knowledge creation. He has presented numerous research papers at National and International Conferences and has published his scholarly work in reputed ABDC-listed, Scopus-indexed, and Web of Science-indexed journals, demonstrating his commitment to high-quality and impactful research. His research interests include digital consumer behavior, artificial intelligence in marketing, brand management, customer engagement, financial services marketing, and emerging marketing technologies.

Beyond academics, Dr. Girish has actively contributed as a consultant and advisor to Small and Medium Enterprises (SMEs) across diverse industries. His professional consulting experience extends across sectors such as FMCG, Restaurants, Sports Retail, Education, Pest Control Services, Financial Services, Healthcare, and Start-ups.

Combining academic rigor, industry expertise, and a passion for innovation, Dr. Girish Jadhav continues to contribute significantly to teaching, research, consultancy, and the advancement of contemporary marketing practices in the digital era.